Rocco makes the case why Apple Computer should start its own record label:

What Apple would do as a “record label” is redefine what it means to be a record label. In the spirit of how Netflix handles its DVD division, Apple could produce the bare minimum number of physical copies of recordings, effectively pushing music listeners away from CDs and nudging them to where they’re going anyway — streaming. Accessing, not owning music. Leasing music, not buying it. Storing it in the cloud, not on bookshelves and in empty milk crates.

Apple could set up compensation schemes for everything from sales to streams to merchandise to touring that artists such as [Taylor] Swift would not merely accept, but love, respect and, most of all, promote. And others would follow. They would scratch and claw to sign with Apple. There would be nothing like being on the label owned by Apple and run by Jimmy Iovine and Dr. Dre. The move would instantly propel Tim Cook to Steve Jobs-level genius.