Monetizing Prog: “By the way, which one’s Pink?”

Jason Notte on how “Weird Al Yankovic Just Made a Joke of the Music Industry“:

Google CEO Larry Page watched Psy’s now-ubiquitous Gangnam Style rake in $2 per 1,000 pageviews on its way Ito a $1.2 million payday by November alone. Page called Gangnam style “a glimpse of the future” as Psy was able to make a bonafide bankable hit through a video/download approach that had since been reserved for novelties like The Bed Intruder Song or Rebecca Black’s Friday. Songs no longer need airplay, major label backing or televised videos to be hits: They just needs to catch people’s attention and hold it as Yankovic has done for years.

If you applied that $2 per 1,000 to the 20 million views Yankovic’s four videos received during their first week of airplay, that’s $40,000 in one week alone. Not $1.2 million, but still not shabby for a week’s work.

But how does a company monetize that, you ask? Most of Yankovic’s partners do so through advertising: A concept that’s lost on many companies trying to make a dime off of streaming.

A glimpse of the future and the way prog bands can perhaps make some money to keep the music alive?

Thoughts?