U2’s new album? You can’t even give it away.
Chris Richards is offended:
On Tuesday afternoon, U2’s new album was just there, waiting for you. Like an Ikea catalogue. Or a jury summons. Or streptococcus. The latest inescapable unpleasantry for anyone who’s chosen to participate in our great digital society — more specifically, the 500 million human beings on this planet who use iTunes.
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As for the album itself, it’s called “Songs of Innocence,” perhaps to suggest that U2 is abandoning a swaddled orphan on your doorstep, not an intrusive cluster of idea-starved rock songs. Yeah, okay, this might be the largest album release in history. It’s also rock-and-roll as dystopian junk mail.
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In this brave new farrago of medium and message, U2 seem to have transmitted all of rock-and-roll’s misguided egotism into one ridiculous statement: Our music is technically worthless and everyone in the world should hear it. That’s what this band is “all about,” and Apple is happy to do its part, making you the owner of these songs without asking your permission. Which is disgusting.
Well, I don’t know how dystopian this event is. Giving away free stuff: isn’t that just a promotional stunt, calculated to generate PR to sell more stuff?
U2 and Universal Music Group will face some hurdles due to disgruntled retailers. Sources say Target has a policy of not carrying any title that was first released to digital retail. Target refused to initially carry Beyonce’s self-titled album following her surprise iTunes exclusive, and Amazon withheld the usual prime page placement. To entice retailers, Universal is offering four tracks that iTunes will not have until November, according to sources. Some retailers could walk away with more tracks, as sources say Universal has three additional tracks for select retailers.
The awareness surrounding the Apple giveaway and related advertising efforts could be a financial boon to U2’s catalog. As such, Universal is said to be planning the most aggressive catalog program it has ever executed for U2. The band’s catalog has already been sale-priced at iTunes and is promoted as “limited-time pricing” on the iTunes Music Store home page.
Progarchy 
And Chris Richards of the Washington Compost proves yet again why that newspaper is exactly that – compost. Does he not understand that Apple paid for the album? U2 isn’t giving away the music. And like you say, it’s a promotional stunt.
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If someone droped a U2 album in my music collection with or without my permision, I would consider that utterly dystopian..
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