The new digital teleology: The album promotes the tour, and not vice versa — @Wilco Star Wars

The WSJ on What Wilco’s Surprise Album Drop Says About the Music Business:

In a sign of how insignificant new albums have become in today’s music industry, rock band Wilco Thursday evening surprised fans by releasing their latest studio album without fanfare, even offering it for free on its website. …

The popularity of the surprise album release—and Wilco’s decision to offer theirs for free—shows how much less album releases matter to many major artists relative to touring and other revenue streams.

For decades, the album release was the industry’s marquee event. Record labels deployed massive resources to build up anticipation among fans. On September 17, 1991, throngs of fans lined up outside Tower Records stores in Los Angeles and New York at midnight, waiting to buy copies of Guns N’ Roses’ “Use Your Illusion” albums.

At the time, high-level artists toured the world to promote albums; making money from touring was a secondary consideration.

But the digital revolution hurt the album as a source of revenue for artists and the industry. File-sharing begat piracy. The advent of the single-track download, popularized by Apple Inc.’s iTunes store in 2003, effectively undermined albums: Casual music fans no longer needed to buy an entire album for $15.99 to get a song or two. Record sales plunged.

Today, live performances, not albums, are the industry’s lifeblood. The top 100 North American tours generated some $1.4 billion in gross ticketing revenue in the first half of 2015, up about $400 million from the same period last year, according to the trade publication Pollstar. Ticket prices have skyrocketed: the average ticket price has hit an all-time high of $76.20, up nearly 13% from the middle of 2014.

Thoughts?