IOISH Plans on Hypnotizing You with “What You Need It For”

Indian instrumental experimental act IOISH has launched a new single from the forthcoming album “In Waves.” The music video for “What You Need It For” is streaming now. You can watch it below.

The single, mixed and mastered by Brett Caldas Lima, marks the 10th anniversary of IOISH.

Commented the founder Vaibhav Bhutani: “I always had a vision to make an audio-visual themed album, but I did not have the resources for it. Now that I am done with my degrees, I can just go for it. For this album, I got some of the best people in India and around the world, like Shantanu Sudarshan, whom I’ve known since more than a decade, and I’ve always considered him as the best drummer in the country. On the bass is Nikhil Rufus Raj, a veteran in the local music scene. I’ve looked up to his music since I started playing. He’s a brilliant musician and a great guy! On this particular track we have Meredith Moore who plays for giants like Paul McCartney, Mumford and Sons, Robbie Williams, and Josh Groban to name a few. I came up with the basic structure of the song and send it to other musicians to add what they can to it. I believe that collective effort is what makes something grow! Also, we have Brett Caldas Lima on the mixing/mastering duties, he’s just an overall legend.

As a sound therapist Bhutani realized the importance of music in its purest form which is to be instrumental in its existence. 

He goes on saying: “I believe that as there is nothing or rather no one else that can distract one from their thoughts while listening to music without lyrics. Interestingly enough, I noticed how many people are actually scared to feel something and use certain type of music to escape. I just want people to know and acknowledge what they are feeling as that awareness can help us grow a lot as humans, as a collective group of individuals.

Bhutani already plans on the next single.

He admits: “As I earn from my day job I do need some time in between releases to earn back the investment. The next song is almost ready. Also, this album is divided in three parts (three songs each). This part of the album deals with the emotions that I had to let go of. The next part will be of the emotions I hold on to, and act up in the moment. And the final one will be about the stuff that makes me want to get up and do something with this thing called life. I am working on the projection mapping material for the live set. As I am a huge Amon Tobin fan, you can expect something along the lines of what he does combined with Sigur Ros.

The new single “What You Need It For” is streaming now. Watch the video below, or stream in on SoundCloud, Spotify or Apple Music here.

IOISH online:

Website
Facebook
Instagram

Background:

IOISH’s sound is a mix of soulful guitars layered with atmospheric textures that are soaked in melodious grooves and riffs evoking a progressive rock feel. The combined elements make for an immersive and moody trip for the audience. One that they can immediately engage with.

Over the years IOISH has played alongside bands like Tides From Nebula, I Am Waiting For You Last Summer, The Ocean Collective, Intervals and As I Lay Dying during their Indian tours. 

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